Rains World

Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.

Latest

Updates on the most recent from Rains.

  • FOREVER

    To look back is to learn. To look ahead is to dream. Today is to experience. The story of our intimate Autumn—Winter 2025 show. Dedicated to lasting resilience and relentless creativity. Brought to life in our new headquarters. 

    Explore the show

  • The headquarters

    Created with architecture firm, Sleth, this project has been five years in the making. A mass of glass, steel, concrete, and Nordic pine. A spaceship of focus perched on the hills surrounding Denmark’s second largest city: Aarhus. Rains’ headquarters is a reflection of both its history and ambition.

    Explore the HQ

  • FOREVER by night

    Only moments after models walked powerfully down rows of steel shelving units inside the warehouse, the space was transformed. FOREVER by night. With a curated menu speaking to Danish excellence and a setting inspired by the brutalist office space that surrounds it. 

    Explore the dinner

  • Veneda for Valera

    This is what happens when a multi-hyphenate creative has full access to the Rains archive—and full creative freedom to style the Valera Bag. Veneda Carter explore versatility.

    Explore the campaign

  • /SUVA

    Tested. Proven. Ready for everyday repetition. This versatile concept forms the city's new wet weather uniform. Part of the Rains world, very much its own icon. Crafted with a 3L fabrication for waterproof and windproof endurance—with a mechanic stretch for comfortable urban exploration.

    Explore the collection

  • Waterproof.

    171 days. The average amount it rains in Denmark each year. Rains was crafted by this climate. Our waterproof styles designed to embrace it. Water runs through our story, our language, our products. Informed by one thundering truth:

    Explore the collection

  • the outsiders–Spring Summer 2025

    In a world built on fitting in, we celebrate the ones who refuse. The ones who move differently – innovators, quiet disruptors, creators who live on the edge. Their paths aren’t always obvious, but their purpose is clear. Driven by something deeper, they push forward – finding beauty in the unknown and strength in staying true to themselves. 

    Explore the collection

  • Pop up Store–Galeries Lafayette

    40 Bd Haussmann, 75009 Paris.

    Explore Galeries Lafayette

  • EDIT Tour

    Customize your Rains product with personalized prints. Join us in the global tour of EDIT, a customization pop-up by Rains.

    Explore

  • Rains X Corso Como

    Exclusive collaboration with 10 Corso Como. Available only at 10corsocomo.com, 10 Corso Como’s store, and Rains’ newly opened Milan store.

    Find the Milan store

  • Autumn–Winter 2024

    For Autumn-Winter 2024, an emphasis is placed on refining, editing, and meticulously developing Rains archetypes. New additions to the roster fulfill a comprehensive outerwear range, covering forecasts around the world. Bags and accessories articulate a lifestyle that never stops exploring

    Explore the collection

  • Virgil Van Dijk joins Vogue Scandinavia in an editorial profiling Rains.

    Counting Van Dijk as a friend and muse of the house, the star footballer sports the SS24 runway collection on the Vogue shoot in one of his rare off-days.

    Read the full article

  • Spring–Summer 2024

    DRENCHED. Embrace the downpour. Rains reconnects with outdoor elements and reclaims ownership of its technical specialty – coated fabrics.

    Explore the collection

Retail

New store openings around the world.

Runway

Explore the looks from Rains runways.

AW25

AW24

SS24

Stores

Global destinations for weather-ready outfitting.

By honoring the beauty of each physical location, we adapt our design to create unique expressions.

Explore Retail Spaces
Loading store locator...

Collections

The iconic pillars that make up Rains.

  • Rainwear

    Rains’ core collection delivers new elevated outerwear and pants silhouettes. A minimal, forecast-defying language, articulated through signature coated fabrics. All designs are waterproof, windproof, and lightweight, with engineered ventilation.

    Explore

  • Backpacks

    Rains’ waterproof backpacks are cut from signature weather-ready fabrics for optimal performance in outdoors conditions. The collection includes a variety of styles and sizes to suit every need; each one organized to meet the demands of busy modern
    lifestyles.

    Explore

  • Thermal

    Rains’ thermal range is engineered for adventure and powered by technical innovation for unparalleled comfort in any climate or setting. Every style is meticulously crafted to provide optimal warmth using Rains’ signature, featherless insulation; derived from recycled materials with a high-loft volume and optimized for water-resistance and superior performance.

    Explore

  • Travel

    Rains’ new line of bags shares one commonality - they’re engineered for travel. Delivered in a minimalist execution with a focus on technical innovation.

    Explore

  • Homeaway

    Lifestyle items for the urban outdoors. The first drop includes
    items that bring the comfort and convenience of home outside.
    The line-up redefines outdoor outings, blurring the lines between
    indoor and outdoor.

    Explore

Responsibility

Learn more about our initiatives.

Download Rains’ Code of Conduct
Download Rains’ Statement on Modern Slavery

  • Commitment

    As a global lifestyle retailer and manufacturer, operating in locations worldwide, Rains has a responsibility to ensure a positive impact on our people, the environment, and the communities in which we work.

  • Materials and Innovation

    Our starting point to product sustainability is found in safety and durability, by developing products that are safe to wear for people and, in the long run, have less impact on the planet. Rains has specifically chosen PU-coating as its signature, as it is significantly more environmentally friendly than its hormone disrupting alternatives: PVC and DWR-PFC.

  • Environmental Protection

    With a holistic approach to sustainability, we aim to make responsible choices in every part of our business, including the way we design and operate our stores and offices, as well as how we move our products around the globe.

  • Longevity

    Longevity has shown to be one of the most influential parameters for improving environmental impacts. In other words: the longer a raincoat lasts, the smaller its annual environmental impact will be. In this case, product care and maintenance are essential aspects of Rains sustainability initiatives.

  • Responsible Production

    We are committed to setting high ethical standards in production and ensuring mindful manufacturing through audits, training and education. Our commitment is stamped by amfori BSCI membership and a commitment to implementing the UN’s universal, international minimum standards for responsible business behaviors.

  • Product Pledge

    All components of Rains’ products stand confidently under the standards of REACH; the European legislation regulating registrations, evaluations, authorizations and restrictions of chemicals. Our product pledge is based on strict European legal requirement and voluntary initiatives acted in accordance with in all our operating countries.

Social

Instagram

Explore Instagram


TikTok

Explore TikTok